Streetwear: ideas for your style

Streetwear is a term known by almost everyone, but do we really know what it means? Before giving you some tips for your style, let's learn a little about its origins and definition.

The origins

The origins of streetwear date back to the 70's and 80's, mainly from the movement that emerged in the American cities of New York, Chicago and Los Angeles. But also influenced by Japanese streetwear. This style was characterized by being simpler, relaxed and comfortable, shaped by the new musical trends of punk rock and hip-hop. And it also emerged in contrast to the ostentatious and noisy fashion of the time. Once it began to gain prominence, the popularity of streetwear quickly spread around the world. It is safe to say that it has continued to grow, and its reach has not diminished to this day. 

What is Streetwear?

Although streetwear has a wide variety of styles, it tends to focus on casual and comfortable clothing, such as sneakers, jeans, t-shirts, hoodies or caps. Brands typically release limited-edition products. Enthusiasts try to grab these exclusive products to express their admiration for the brand and exhibit their distinctive looks. However, over time, streetwear has also evolved. It's no longer just about comfortable t-shirts and sneakers - let's take a look at some tips for men and women!

Streetwear for men and women

• Sneakers

Sneakers are undoubtedly one of the emblematic looks of streetwear. There are several styles, and they are extremely versatile and match with different outfits. Check out the exclusive style of GK's signature gold sneakers for women or our men's collection.

• Sweats and Hoodies

Men's sweats and hoodies are an important element of this type of look. Because they are so comfortable and versatile, you can wear them all year round in almost any climate and occasion. And more and more women are into streetwear, switching from wearing oversized hoodies to more fitted sweats.

• Joggers

Streetwear emerged in response to the demand for more comfortable fashion. In that sense, joggers are probably the face of comfortable apparel. They are perfect for lounging on the couch, going to the gym or taking a casual walk around town. Today, even luxury fashion brands have their version of joggers for men and women.

• Caps

Caps are also a tremendous hit in streetwear. Caps are trendy and stylish; with many styles and designs, they can be easily matched with a variety of looks. And they are also great accessories to make a simple outfit stand out quickly. Hollywood celebrities, musicians, athletes or models wear their caps. Men's caps and women's caps are becoming streetwear must-haves in every closet.

There is no right or wrong way to wear streetwear. And we don't know the future of streetwear. Above all, streetwear has a lot to do with personal choice and depends mainly on each person's unique style. It is about authenticity, freedom and self-expression.